Author: John Makowski

From Bland To Grand: The Art of Taste Modulation

At Brookside, “Breaking [the] Bad” means cutting through the jargon to create a taste profile powered by the mastery of taste modulation like lowering sugar, upping protein, boosting fiber, or reducing fat, all without skipping a beat on taste. Don’t be fooled; regardless of how much marketing is thrown at it, no single ‘magic’ molecule can be spread like pixie dust over these challenges — you need a company that will invest in overcoming your challenges so you can deliver the magic that’ll make ’em go “Mmmmmmmm.”

Taboo to Trend: From Pineapple Pizza Wars to the Fusion Free-For-All

Get set because we’re about to slice through the deliciously divisive world of polarizing flavors, where yesterday’s culinary blasphemies are today’s menu must-haves. This isn’t just about whether pineapple belongs on pizza (spoiler: it does, fight me); it’s about how we went from food fights to flavor fêtes, and how for today’s generation the only faux pas is not being bold enough.

Thinking Outside the Heart-Shaped Box

Valentine’s Day is coming at us quicker than Cupid’s arrow, and with it, another tidal wave of heart-shaped boxes and roses wrapped in more plastic than passion. But what if we could steer this love boat into more flavorful and romantic waters? So who’s down for ditching ‘basic’ to dabble in a taste affair that’ll…

Revolutionizing Wellness: Creating Exceptional Better-For-You (BFY) Food & Beverages for Health-Conscious Consumers

Once again, we find ourselves at the dawn of a new year, a time when we swear we’re going to hit the gym, eat better, and conquer our health goals with better choices. It’s “New Year, New You” season ya’ll! Of course, we’re always about embracing the wellness journey, but we’re definitely not about rabbit…

Time to Kickstart a Fall Revolution!

Pumpkin spice got you snoozing? You’re not the only one hitting that seasonal yawn button. It was back at the turn of the century when Starbucks first dropped the Pumpkin Spice Latte, elevating the flavor into today’s autumn overlord status. Now, it’s popping up in every nook and cranny of our lives– from cafes to…

Fat-Forward Flavors Are Sizzling!

There’s a hot new food trend that’s starting to sizzle, and the secret ingredient is something you probably wouldn’t expect — fat! After decades of being a nutritional bogeyman (Snackwells, anyone?), our sugar-fueled society is finally turning to the fabulous world of healthier fats and flavor-packed fun. We’re not talking about the greasy, unhealthy fast…

Conjuring Candy Magic: Seeking the Sweet Spot in Halloween Hustle 🎃

Halloween candy? It’s October’s sweet retort to December’s glitz. Unwrapping these goodies is like life whispering, “Hey, here’s a little more awesome for you.” Hidden among the witchy vibes 🧙‍♀️ and weirdly charismatic pumpkins 🎃 lurks a colossal, glittering opportunity just waiting to be snatched. And by “snatched”, we mean revamped, reimagined, and retargeted. Dishing the…

Dalgona Coffee is K-Pop(ular)

Consumers are going crazy for all things Korean — K-Pop is topping the charts, K-Beauty has taken over the skincare world, and shows like Squid Game have become bonafide (and Emmy-winning!) phenomenons. And, but of course, our love of Korean culture has extended into the realm of the edible, introducing exciting new flavors to American…

Unlocking Umami!

The word “umami” translates to “pleasant savory taste,” and boy oh boy does it ever live up to its name. It’s that complex, hearty, and satisfying sensation that comes with eating indulgent foods like a thick, juicy steak, exquisite wild mushrooms and nutty, divine Parmesan cheese. And adding umami flavor to your food can do…

#WaterTok is Making Waves. Let Your Brand Go Surfing.

In an endless universe of tasty TikTok content, new trends seem to capture viral popularity every other month. But #WaterTok isn’t just another viral beverage trend! It’s not about cold-pressed juices, pretty cocktails or fancy smoothies. Nope. This is about taking good ol’ H2O and turning it into a wild (and potentially healthy!) flavor ride….