If you work in food and beverage, there’s an unspoken rule: your holiday party better deliver. That’s why you need the SIGMA holiday mindset: big impact, minimal stress, and just enough edge to leave everyone wondering how you pulled it off.
2024’s flavor trends are clear: holiday flavors need a remix. From global mashups to overhauled classics, this is your call to action, food and beverage innovators. It’s time to push past the safe and surge to the top of consumers’ holiday must-haves.
From Coca-Cola Oreos to Thanksgiving Dinner Candy Corn, the mashup frenzy is taking over, making the case for why weird-but-wonderful collabs are the next cultural moment. We’re not talking about awkwardly pairing two iconic brands for the fun of it. It’s about taking flavors, stretching them into categories they don’t belong in, and somehow turning that chaos into magic. When a mashup’s done right, it goes beyond novelty—it’s a must-try, sell-out event that boosts the entire product line.
Let’s be real—fall flavors are getting a little too comfortable. Too many brands are rolling out the same old pumpkin spice and apple pie routine, and it’s giving major “seasonal flavor rut.” If you want to own this season and leave the competition in the dust, it’s time to stop playing it safe and start thinking outside the pumpkin patch.
Whether it’s rose-infused chocolates melting on your tongue or a hibiscus hard kombucha that pops with vivid colors and flavors like a fireworks display for the senses, this summer, botanicals are storming the flavor fortress…
Get set because we’re about to slice through the deliciously divisive world of polarizing flavors, where yesterday’s culinary blasphemies are today’s menu must-haves. This isn’t just about whether pineapple belongs on pizza (spoiler: it does, fight me); it’s about how we went from food fights to flavor fêtes, and how for today’s generation the only faux pas is not being bold enough.
There’s a hot new food trend that’s starting to sizzle, and the secret ingredient is something you probably wouldn’t expect — fat! After decades of being a nutritional bogeyman (Snackwells, anyone?), our sugar-fueled society is finally turning to the fabulous world of healthier fats and flavor-packed fun. We’re not talking about the greasy, unhealthy fast…
Consumers are going crazy for all things Korean — K-Pop is topping the charts, K-Beauty has taken over the skincare world, and shows like Squid Game have become bonafide (and Emmy-winning!) phenomenons. And, but of course, our love of Korean culture has extended into the realm of the edible, introducing exciting new flavors to American…
In an endless universe of tasty TikTok content, new trends seem to capture viral popularity every other month. But #WaterTok isn’t just another viral beverage trend! It’s not about cold-pressed juices, pretty cocktails or fancy smoothies. Nope. This is about taking good ol’ H2O and turning it into a wild (and potentially healthy!) flavor ride….
