Consumer Preferences

Conjuring Candy Magic: Seeking the Sweet Spot in Halloween Hustle 🎃

Conjuring Candy Magic: Seeking the Sweet Spot in Halloween Hustle 🎃

Halloween candy? It’s October’s sweet retort to December’s glitz. Unwrapping these goodies is like life whispering, “Hey, here’s a little more awesome for you.” Hidden among the witchy vibes 🧙‍♀️ and weirdly charismatic pumpkins 🎃 lurks a colossal, glittering opportunity just waiting to be snatched. And by “snatched”, we mean revamped, reimagined, and retargeted. Dishing the…

Dalgona Coffee is K-Pop(ular)

Dalgona Coffee is K-Pop(ular)

Consumers are going crazy for all things Korean — K-Pop is topping the charts, K-Beauty has taken over the skincare world, and shows like Squid Game have become bonafide (and Emmy-winning!) phenomenons. And, but of course, our love of Korean culture has extended into the realm of the edible, introducing exciting new flavors to American…