Shelf Life & Stability

It Tasted Perfect Yesterday.

It Tasted Perfect Yesterday.

There is a version of your product nobody on your development team has ever tasted. You followed the directions. Two minutes, stir, one more minute. Simple enough. It wasn’t bad. It just wasn’t the thing on the box. Maybe you blamed the microwave. Maybe you blamed the price. Maybe you decided the photo on the…

The Trend Isn’t the Idea

The Trend Isn’t the Idea

Knowing what’s trending is the cheapest information in the industry. Hot honey had a good run. Then it went completely off the rails. First it started showing its nose around pizza, fried chicken, and chips — all of which are totally valid spots for sweet+heat to be skulking around. Nuts, cheese boards, savory snacks, fine….