innovation

Flavors in Disguise: How Mashups Are Shaking Up Product Lines and Possessing Your Tastebuds

Flavors in Disguise: How Mashups Are Shaking Up Product Lines and Possessing Your Tastebuds

From Coca-Cola Oreos  to Thanksgiving Dinner Candy Corn, the mashup frenzy is taking over, making the case for why weird-but-wonderful collabs are the next cultural moment. We’re not talking about awkwardly pairing two iconic brands for the fun of it. It’s about taking flavors, stretching them into categories they don’t belong in, and somehow turning that chaos into magic. When a mashup’s done right, it goes beyond novelty—it’s a must-try, sell-out event that boosts the entire product line.

BFI’s Summer #HotTakes Flavor Fest: Hibiscus

BFI’s Summer #HotTakes Flavor Fest: Hibiscus

Dive into the vibrant, floral oasis of Hibiscus. Hibiscus isn’t just a flower; it’s a cultural icon of summer. Celebrated across Africa for its vibrant color and versatility, hibiscus is a key ingredient in traditional beverages like bissap. It symbolizes hospitality and warmth worldwide, making it the perfect addition to elevate your summer drinks for guests. Hibiscus is a flavor powerhouse that brings a tart, floral burst to any beverage. Known for its vibrant red hue, this botanical wonder offers a refreshing and slightly tangy taste, reminiscent of cranberries. Its natural acidity pairs perfectly with a touch of sweetness, making it a versatile ingredient in both sweet and savory applications. Hibiscus brightens up drinks with its unique, exotic flavor, standing out on its own or blending seamlessly with other fruits and spices.