foodandbeverage

Flavors in Disguise: How Mashups Are Shaking Up Product Lines and Possessing Your Tastebuds

Flavors in Disguise: How Mashups Are Shaking Up Product Lines and Possessing Your Tastebuds

From Coca-Cola Oreos  to Thanksgiving Dinner Candy Corn, the mashup frenzy is taking over, making the case for why weird-but-wonderful collabs are the next cultural moment. We’re not talking about awkwardly pairing two iconic brands for the fun of it. It’s about taking flavors, stretching them into categories they don’t belong in, and somehow turning that chaos into magic. When a mashup’s done right, it goes beyond novelty—it’s a must-try, sell-out event that boosts the entire product line.